Head of Sales (Poland F&V)

By |

This is an exciting opportunity to lead the high performing Sales & Business development function for one of Poland’s most respected  fresh produce importers, packers and distributors. They enjoy a considerable industry advantage in that they are part of a very influential global group in this industry.

Reporting to the MD you will consolidate current business and drive new business growth within Poland and other markets. It would be expected you have at least 5 years senior level experience within the Fresh Poland industry. Fluent in Polish and another European language you will be well acquainted with Poland’s Fresh Produce markets

Responsibilities include :

  • Winning new clients, expand scope and penetration of sales into both Retail and Non-Retail customers.
  • Create and sustain a strong presence in both Polish and other markets.
  • Collaborate with Colleagues and Stakeholders on strategy and tactics, providing inputs and initiatives and have the confidence and gravitas to drive your ideas to fulfilment.

Key Accountabilities include:

  • Defining target market and opportunities, creating strategies for traction and engagement.
  • Creating a strategy for engaging with credible opportunities and working them into the pipeline.
  • Be capable of making sales and marketing decisions at a senior level and ensure adoption at all levels.
  • Attend events and continue to build the brand.
  • High personal visibility both internally and with the customer base.
  • Demonstrate outstanding communication and relationship management skills.
  • Coach and Mentor the Sales team.
  • Deliver training across the sales team.
  • Attend key external and internal stakeholder meetings.

We are looking for someone with the following experience:-

  • 5 years sales experience within the Fresh Produce Industry
  • Must be a manager (or similar) in your current role
  • University degree or equal through experience.
  • Essential that you have current knowledge of the Polish Fresh Produce retail market
  • Fluent in Polish.  knowledge of any other European language is an asset
  • You would have a proven track record in Sales and Sourcing (Fresh Produce)
  •  Having a solid network within the Fresh Produce Industry  and a proven experience on key account management with major retail customers in EU.
  • Examples of negotiation and delivery of cost savings combined with a strong and logical commercial problem solving abilities.
  • Acting on your own initiative and the ability to influence senior management team and key stakeholders the value and logic of business proposals.
  • Resilience under pressure, adapting quickly to deliver commercial results
  • Willingness to travel across Poland and overseas where required
  • Experience working on company strategy
  • Excellent communication skills
  • Result orientated
  • Strong planning and organisational skills
  • Demonstrated ability to develop solid business partnerships
  • Very good leadership and people management skills
  • Analytical and problem solving expertise
  • Competency: high level of: customer oriented, business oriented, people oriented; self motivation, high level of managerial skills, sales skills, analytical mind

Please contact Frank or Georgina +44 (0) 1273 720599 or +44 (0)7734 861 080 to discuss the role and your experience. Or if you feel you have the above experience, please send over a CV and we will get back to you with some feedback and more information about the role and the company

Sales Manager (F&V)

By |

Our client are a major international Fresh Produce Group, they have offices located throughout Europe and now have a strong presence in the UK. They have a strong network across Europe and overseas and due to continued success they would like to grow their customer base in the UK …. Therefore they are looking for a skilled and energetic Sales professional with at least 2 years in Fresh Produce Sales or Trading role to continue their success in the UK.

Our client is an established business who have steadily grown to become a leading name in the fresh produce industry, they have a tremendous amount of knowledge within the business and are considered experts in the fresh produce sector.You will be responsible for developing and maintaining existing client relationships within the Sales & Marketing department, whilst identifying and targeting new business opportunities particularly in the non-retail sector.

To be successful in this role you will need to be a high calibre sales professional, ideally with a portfolio of customers in Wholesale Markets, Food Service, Processors, Category Managers (This is ideal, not essential). It is unlikely that you would have less than two years experience within the Fresh Produce industry and used to growing business within healthy and stable relationships. A combination of a proactive trading mentality and a strategic thinker would be essential.

You will have an eye for opportunities and jump on any chances to help grow sales and the business. You will be able to utilise your experience and relationships to help drive the business forward and help grow the top and bottom lines for the business.

The ideal candidate will have fresh produce trading experience. You will have a proven track record of delivering sales and new business in the wholesale, catering and processor markets. You will be a team player and have a good ‘can-do’ attitude

Key responsibilities and accountabilities:

• Managing customer accounts and generating sales. Focus on understanding customer needs and building long term relationships.
• Visiting customers and supporting New Business Development activity
• Learning about customer businesses, negotiating prices, and ensuring the delivery of first class customer service.
• Manage pricing and margins according to internal targets.
• Maintain and develop existing and new customers through ethical sales methods.
• Optimize quality of service, business growth, and customer satisfaction.
• Meet company targets for retention of growth and profitability.
• Building new Customer base
• Being a Team player essential


To be considered for this role, we are looking for someone with the following experience / knowledge

  • Strong negotiation skills, excellent telephone manner, sales skills must be demonstrated throughout your past career.
  • Sales / Trading experience in the Fresh Produce Industry – At least 2 years
  • Some Procurement or Buying experience would be interesting to our client… But this experience is not essential.
  • Experience working with Non retail / wholesale customers from the Fresh Produce Trade.
  • Ability to work independently and you would be a ‘self starter’. Although guidance and training will be provided if needed….


Salary range is £25,000 + for a Junior Sales with at least 1-2 years experience

Salary is open for a more Senior Sales candidates  (£35,000 – £50,000 +). We would expect you to have at least 4 years in the Industry, ideally with some contacts in the Non retail sector within Fresh Produce / Fresh food.

Please contact Frank or Georgina +44 (0) 1273 720599 or +44 (0)7734 861 080 to discuss the role and your experience. Or if you feel you have the above experience, please send over a CV and we will get back to you with some feedback and more information about the role and the company

Sales Manager (UK Wholesale)

By |

We are looking for Fresh Produce Sales Managers / Traders to sell into primarily UK Wholesale Markets, Food Service and other non-retail outlets .

If you have a minimum 2 years Fresh Produce sales experience a portfolio of customers throughout the UK Wholesale sector we want to talk to you.

We have clients in the following areas : Kent

Please get in touch if you have the following experience:-

  • Fresh Produce Trading / Sales experience ( 3 years +)
  • Current portfolio of customers in the UK Fresh Produce Wholesale sector
  • Excellent negotiation , sales and commercial skills
  • Excellent telephone manner
  • You would understand the Fresh Produce Industry thoroughly

Expected salary based on experience and performance £50 to £90k .

Get in touch with Frank Kinsella to discuss these positions – +44 (0)7734 861080 /  +44 (0)1273 720599


Commercial Sales Manager (Europe)

By |

Our client is a leading exporter of Spanish Fresh Produce – They are a well-respected company and they are a member of one of the biggest Scandinavian players in the Industry…To expand their business portfolio, they are looking for an enthusiastic Sales Manager Europe based in Spain. This is your opportunity for a challenging job in a subsidiary of one of Europe’s leading experts in the fresh produce industry.

They are looking for a Commercial Manager to grow and develop with them and their business for the long term in this role. As a business they are a dynamic fresh sector business. They are passionate about their products and their talented team is motivated to develop long-term and mutually beneficial relationships with their international clients.

This is a great role for a recent graduate or an individual who has been in the sector for a couple of years and looking to make a step up.


  • Developing the European market and taking ownership of the products within your categories in terms of ranging, availability, quality, cost prices and margin, promotions.
  • Managing the customer base (retail/horeca/fresh cut) on a day to day and long term basis, as the relationship with the customer is key to bringing value into the chain and securing future business.
  • Continuously working with suppliers/growers and supply chain organisations.
  • Taking responsibility for following and optimising the chain in order to avoid unnecessary costs and reduce risks.
  • Building the company’s successful brand.
  • Achieving agreed sales targets.
  • Reporting of sales data analysis.
  • Development of new products and new innovative packaging and launching them with new and existing customers.
  • Regular customer and supplier/grower visits.



A highly skilled sales person with a business development mind.

  • Ideally, Bachelor level in commerce or agriculture.
  • Initial experience as a Manager on a fresh produce “unit” on the growing, operational or commercial elements
  • Minimum of 3 years’ experience in the Fresh Produce sector with a good network and customer base.
  • Proficient and proven commercial skills.
  • Language skills English is a must. Spanish or German is an advantage.
  • Good social and interpersonal skills.
  • The ability to work independently and in a team.
  • Knowledge of MS Office (Word, Excel and PowerPoint).
  • Ability to analyse your sales achievements.

The business is located in Spain -Support is offered with regards to relocation.


A challenging position in a fast growing subsidiary of one of Europe’s leading experts in the fresh produce industry, with plenty of career opportunities. Salary will be based on skills and experience.

Please contact Frank Kinsella on +44 (0) 7734 861 080 or +44 (0) 1273 720 599 to discuss the role and your experience. Or if you feel you have the above experience, please send over a CV to georgina@fmkconsulting.co (*not co.uk or com) and we will get back to you with some feedback and more information about the role and the company.