Category & Consumer Insight Manager

Posted 3 weeks ago

A fantastic opportunity has arisen within a Fresh Produce organisation for an experienced Category & Consumer Insight Manager to join their busy and growing commercial team.

This newly created role will support the Commercial team to make more effective decisions by providing high quality analysis and insight from category data as well as managing and analysing a programme of quantitative and qualitative research. The current customer base is predominately major UK Retailers.

  • Analysis and reporting of quantitative data
  • Working with Key Account management teams to provide consumer insight support as they develop their strategy & market plans.
  • Developing a deep understanding of the categories & markets in which they work, and the emerging trends which may present opportunities for growth.
  • Management of data suppliers such as Kantor .
  • Regularly review and recommend other new data sources which will provide deeper insight into their categories, consumers & markets.
  • Manage any bespoke research required by the marketing team, developing high quality, creative research & insight agencies.

Skills and experience required:

This is an excellent opportunity for a Category/Consumer Insight Analyst keen to take the next development step in their career…

  • Experience gained within an insight discipline, either in a client organisation or agency.
  • Evidence of having delivered creative and insightful work on tight budgets.
  • Experience in the Fresh Produce industry is advantageous, though not essential.
  • FMCG background also preferred.
  • Commercially astute and highly analytical
  • Excellent organisational and prioritisation skills with a proven ability to manage multiple projects simultaneously.
  • Strong interpersonal, communication & presentation skills, and must have personal credibility and the ability to engage and enthuse a wide variety of audiences.

Please contact the FMK Consulting team to discuss the role and your experience. Or if you feel you have the above experience, please send over a CV and we will get back to you with some feedback and more information about the role and the company

Job Features

Job CategoryCategory Insight, Commercial
Job NumberF67

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