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Channel Manager

 Are you looking for a new challenge within a leading supplier of Fresh Produce? This could be the role for you….A leading Fresh Produce company are looking for a highly ambitious Channel Manager to join their Sales team! This is a fantastic next step for a ambitious Commercially orientated Sales , Account or Business development Industry with current experience of the Fresh Produce Industry (or similar).


  • Development of the companies emerging customers segment targeting significant growth in the Non retail sector (namely Discounters, Wholesale and RTM)
  • Deliver a platform for their brand to be launched into the market
  • Establish strategic partnerships with key Wholesaler(s) to develop our RTM plans
  • Strategic planning of programmes, Discounters growth strategy, and retail customer plans
  • Support the SAM for Wholesale deliver a platform for increased and more profitable sales
  • Negotiation of Weekly/Yearly programme volumes and financial returns.
  • Responsible for overseeing day to day trading process of the Emerging customers team
  • Supporting the development of the trading team skillset & development


  • Conduct seasonal reviews, category management sessions and planning for future year
  • Long term formulation with Key customers, including input from procurement, supply chain, technical, packaging and sales manager/cat man team
  • Work closely with technical & development teams on product knowledge and NPD
  •  Management of pre-season offers/programmes providing estimated availability
  • Provide market updates and negotiating weekly or short/medium term fixed price programmes
  • Prepare and conduct regular reviews of service levels, market share and quality performance
  • General management of all key client growers supporting the emerging customers segment providing general order and packaging direction
  • Utilising the Grower scorecard build key grower relationships and grower rationalisation by customer
  • Provide actual/estimated customer sales and attend the daily/weekly internal meetings to provide a current trading position i.e. supply v demand.
  • Liaison with the customer buyer/Trading managers daily/weekly on forecasts and any category issues, apply amendments to customer orders across category
  • Promotional and demand planning with customer category teams
  • Development of Account and assistant managers
  • Support Sales Director in providing weekly/monthly/quarterly reporting and decision making in conjunction with Channel Managers
  • Holding regular updates with internal teams and growers to track and course-correct strategy
  • Other ad-hoc duties as required

The ideal candidate will have a proven track record in Sales, Category and Account Management and ideally business development in the Fresh Produce , Food or FMCG Industry. Ideally you would currently be in a Senior Sales , Account Management,BDM or similar role and you would have proven experience in Brand management.

You would have outstanding communication skills with a confident and articulate telephone manner, together with solid numeracy and written skills.

We would expect the successful candidate to have current experience working with Fresh Produce Non retail and / or retail customers.

We are looking for someone who has extensive experience working in a comparable role, ideally within the Fresh Produce , Food or FMCG Industry

This is a senior role and the salary offered would reflect this.

Benefits: Bonus, Pension, Holiday

Please contact Frank or Georgina +44 (0) 1273 720599 or +44 (0)7734 861 080 to discuss the role and your experience. Or if you feel you have the above experience, please send over a CV and we will get back to you with some feedback and more information about the role and the company

For more information please call us on 01273 720599 or email us at

If interested, please contact us and quote the reference F129

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