National Account Manager

Posted 4 weeks ago

A exciting position has opened up working for a major Foodservice player in the Fresh Produce Industry. Due to increased success they are expanding their team and are currently looking to recruit a National Account Manager to join their team in Cheltenham.

Reports to Head of Sales (National)

Key Contacts:

Heads of Sales, Field sales Managers, Business Development Managers, National Account Managers and Executives and Business Development Chefs. Board of Directors, Operations Managers, Trading & Data, Inventory & Supply Chain, Marketing, Credit Control and Sales Support. External Customers and relevant buying consortia contacts.

Job Purpose: Achieve sales and cash margin targets as a minimum for a defined portfolio of national accounts. Open profitable new national accounts within the defined customer sector. Account Management for agreed sales portfolio maximising opportunities.

Scope of the Role

  • Grow sales and margin within customer base of accounts typically buying £100-500k per annum.
  • Achieve and exceed sales and cash margin targets for a defined portfolio of accounts and new business within the defined customer sector.
  • Work collaboratively with other departments internally to identify new product categories, drive compliance and new product retention and achieve targets in line with the Sales & Marketing Strategy.
  • Administration including proposals and CRM for your defined customer ledger and prospects

Knowledge/ Skills / Experience 

  • Experience and a proven track record of account management and prospecting new account within the foodservice sector – winning and growing new business, retention, gross margin and sales growth.
  • Passion for food and excellent product knowledge and awareness.
  • Demonstrable ability to drive margin forward and manage the 12 month product development and menu cycle calendar.
  • Organised, planned, PC literate, self-motivated and able to work to targets, deadlines and under pressure.
  • Excellent communication, interpersonal, stakeholder management, relationship building and negotiation skills.
  • A customer-oriented approach to account management which aims to exceed expectations.
  • Sound commercial awareness and business acumen.
  • Manufacturing or food development background would be advantageous.


  • Achieve sales and margin targets based on a commercial/budgeted plan.
  • Win & retain profitable new business, grow retained customer sales and margins to facilitate achievement of budgeted targets in line with company standards, ethos and values.
  • Ensure an appropriate level of regular customer contact to achieve targets with planned objectives and defined outputs prior to each call.
  • Work with internal departments and suppliers to maximise sales, margins and deliver excellent Customer Service.
  • Drive agreed company campaigns and support the sales strategy to meet and exceed customer and company targets.
  • Work closely with your Telesales & Customer Service colleagues to ensure compliance, retention and delivery of company campaigns.
  • Maintain Full understanding for your defined customer sector and each customer in your portfolio of sales, margin and customer performance v targets utilising available tools (e.g Vecta).
  • Ensure all relevant administrative and reporting requirements are fulfilled in a timely manner for all day-to-day work and ad-hoc requirements when requested.
  • Maintain a sufficient number of new prospect and pipeline opportunities to ensure sales targets are achieved and exceeded

Key Performance Indicators

  • Margin target inc by customer and ADM
  • Sales target
  • New business target
  • Retention
  • CRM generated objectives
  • Campaigns
  • KPI – journey plans – productivity

Please contact Frank or Georgie on +44 (0) 7734 861 080 or +44 (0) 1273 720 599 to discuss the role and your experience. Or if you feel you have the above experience, please send over a CV to (*not or com) and we will get back to you with some feedback and more information about the role and the company.

Job Features

Job CategoryAccount Manager, Sales, Sales Manager
TypeFull Time
Job NumberF402

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