Posted 8 months ago

A major UK grower and Cooperative group Leader for Salads and Vegetables, and Fruit importer, is looking for a person to join their sales team.

Overview: This role focuses on managing sales operations and procurement processes for a diverse range of fruit products including citrus, stone fruit, vegetables, and salads targeted at the UK non-retail sector. The position requires a blend of sales acumen, procurement expertise, and a solid understanding of the fresh produce market, particularly sourcing from Spain.

Key Responsibilities:

  • Sales Management: Develop and execute sales strategies to penetrate and expand the market share in the UK non-retail sector.
    Identify and engage with potential clients in industries such as hospitality, foodservice, catering, and other non-retail segments.
    Build and maintain strong relationships with clients, understand their needs, and provide tailored solutions.
  • Product Procurement from Spain: Responsibility for the procurement process, particularly sourcing from Spain, for a variety of fruit products including citrus, stone fruit, vegetables, and salads.
    Establish and maintain relationships with suppliers and growers in Spain to ensure a consistent and high-quality supply chain.
    Negotiate contracts, pricing, and terms with suppliers to optimize procurement costs and maintain product quality.
  • Market Analysis and Forecasting: Conduct market analysis, monitor industry trends, and assess demand to anticipate market needs and adjust procurement and sales strategies accordingly.
    Identify new product opportunities, considering market preferences and client requirements.
  • Logistics and Supply Chain Management: Coordinate closely with logistics teams to ensure efficient and timely delivery of products to clients while maintaining freshness and quality standards.
    Manage inventory levels, oversee stock rotation, and minimize wastage through effective supply chain management.

Language and Cultural Liaison:

Utilize language skills (desirable), especially in Spanish, to effectively communicate with suppliers, negotiate contracts, and navigate cultural nuances in the procurement process.


  • Minimum of 2-3 years of experience in a sales role within the fresh produce industry, specifically catering to non-retail sectors in the UK.
  • Prior experience in procurement, preferably with a focus on sourcing fresh produce from Spain.
  • Strong negotiation, communication, and relationship-building skills.
  • Proficiency in Spanish or relevant languages spoken in Spain is highly advantageous.
  • Understanding of supply chain logistics and market dynamics in the fresh produce industry.

This role demands a dynamic individual who can effectively manage sales operations, cultivate client relationships, and efficiently procure high-quality produce (mostly Spanish) to meet the diverse needs of the UK non-retail sector.

Job Features

Job Category

Sales Manager


Full Time




Competitive , DOE

Job Number


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